About us
We believe in the power of deep qualitative research to inspire real-world action.
Founded by researchers for researchers
We’re passionate about putting human insights at the heart of decision-making.
For us, AI isn’t here to replace human intuition but to empower researchers, handling time-consuming tasks while maintaining the depth, rigour, and empathy that qualitative work demands.
Marco Rovagnati, Co-Founder, presenting insights from a journey map analysis.
We are a team of researchers, engineers, and designers
With deep experience across qualitative research, strategy consulting, and tech startups.
We’re passionate about building products that are not only intelligent but also usable and intuitive, fitting naturally into the researcher’s workflow.
From left to right: Domingo Barros, Marco Rovagnati (co-founders), Marina Jorge (UX designer).
We believe that creativity and performance should go hand in hand, both at work and in life.
Outside of work, you’ll find us surfing, skiing, making music, climbing, traveling, attending conferences, and exploring museums.
Our small, high-performance team is international, with members based in London and a satellite office in Ericeira, Portugal.
Domingo Barros, Co-Founder, shredding on a surf skate in a cement bowl.
Our solution
